Collaboration with photography art director, print designer and stylist to tell inspirational visual stories in print and online. I created the lock up for the ‘zine’ and site placements as well.
This was a two fold story told in pastels and bold prints inspired by a Scandinavian illustrator. I worked in partnership with the print designer to come up with the spreads. We created mood boards for the photo art director to shoot from. This was also an online story to shop.
This was a bohemian/rock and roll inspired story shot in California. I created mood boards for the photo art director to shoot to and built out an online experience.
The online experience was more product focused and less aesthetic, speaking to specific trends and item details.