This project was a proof of concept, taking an editorial print story and bringing it into the digital space. The original story was expanded out to contain UX concepts that would better engage mobile and desktop customers.
By utilizing an uploaded photo or the phone camera, customers could try on a shade of lipstick in real time. On desktop the customer could use the color selector to see a range of hues and find their perfect color and corresponding product.
Scrolling left or right on mobile would show extra product info. The mobile CTA would link over to another screen to purchase, whereas desktop would have a modal pop up over the product to shop “in story”. By popping up the product page in a modal on desktop, the customer could add a product to their cart without having to navigate away from the experience.
Mobile Services would use locational data to alert you of events in your local store and would send notifications of in-store appointments.